 
From ancient times up to now, pure
olive oil has been famous for its therapeutical and organoleptic
qualities. Galeno, greek medician of the II century d.C., recognized
its value as a treatment against "stomach diseases", moreover
it was often used in unguents' preparation, as a cosmetic remedy for
withering, dandruff and hair falling out, moreover it has been usefull
as a treatment against arthritis, gout and rheumatism. Nowadays the
most famus oil excellences are those regarding feeding. It helps preventing
digestive apparatus illness, bony aging, cardiovascular diseases,
arterio-sclerosis and some types of cancer. It has bees prooved that
a rich of olive oil diet helps in mantaining LDL levels (those of
"bad" cholesterol) low, while it doesn't reduce HDL levels
(the "good" cholesterol, nicknamed "arteries ú
sweeper"). Its caloric contribution is 9 Kcal pro gram.
Pure olive oil is one of the main component of the famous mediterranean
diet, with big quantities of pasta, fish, fruits and vegetables and
which avoids saturated fats (butter, lard, red meat). Epidemical studies
have verified in those countries subjected to this diet a lower percentage
of coronary diseases than in other nations. Another property of olive
oil is its higher resistance to high temperatures, in this way during
the overheating, it isn't submitted to alterations which are noxious
for organism; differently from other types of oil, infact, it keeps
its properties unchanged until 300° and for an extended cooking
time.
About its conservation: oil contains some antioxidant substances which
protect it from rancidity, however it is suggested to be eaten in
12 months from its production, because could incur deteriorations
casued from a bad conservation or from natural decrease in antioxidant
action. These are some symple but essential rules, however, you have
to follow to keep a right conservation of the product: protect oil
from direct light and heat, keep the stopper perfectly closed and,
once the bottle has been opened, consume oil in an enough short period,
remembering to close the bottle to avoid that air be in contact with
the product and starts the oxidation process.
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